Hitha Herzog was a Senior Research Fellow at the Data Catalyst Institute (2022-2024) with a focus on retail.
Maui-based small businesses take digital tools to communicate with their customers, continue making sales, and rally support for their community in the wake of tragic wildfires.
DCI Retail Fellow Hitha Herzog discusses whether or not a government-imposed food delivery fee cap in New York City will meet the intended goal of helping independent restaurants.
On the doorstep of recession, U.S. rural small business sellers find success, resilience, and agility by using multiple sales methods, both online and offline.
DCI Retail Fellow Hitha Herzog discusses hosting a panel discussion about small businesses using digital tools, featuring Hispanic SMB owners from across the country.
While more and more small businesses adopt digital apps, stores, and platforms as selling methods, "old fashioned" brick-and-mortar sales are still alive and well.
