August 17, 2023

New Research: 96% of Small App Publishers Earn Revenue Directly from Apps

By Data Catalyst Institute

Washington, DC (August 17, 2023): A new Data Catalyst Institute research report quantifies the value that apps and app stores provide small app publishers (SAPs).

Key findings of the report include:

96% of SAPs earn revenue directly via apps, and of those that do, 92% pay fees to app stores based on that revenue.

93% of SAPs with apps on both Google and Apple stores – the two most popular – say that the stores provide value equal to or greater than the investment their business makes in it.

SAP leaders estimate that apps and app stores are responsible for an average of 47% of their total business growth over the last two years, and 86% of SAP leaders report they plan to invest even more in their apps next year.

Read the full report here.
Inquiries: media at datacatalyst dot org or contact at datacatalyst dot org

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