August 17, 2023

New Research: 96% of Small App Publishers Earn Revenue Directly from Apps

By Data Catalyst Institute

Washington, DC (August 17, 2023): A new Data Catalyst Institute research report quantifies the value that apps and app stores provide small app publishers (SAPs).

Key findings of the report include:

96% of SAPs earn revenue directly via apps, and of those that do, 92% pay fees to app stores based on that revenue.

93% of SAPs with apps on both Google and Apple stores – the two most popular – say that the stores provide value equal to or greater than the investment their business makes in it.

SAP leaders estimate that apps and app stores are responsible for an average of 47% of their total business growth over the last two years, and 86% of SAP leaders report they plan to invest even more in their apps next year.

Read the full report here.
Inquiries: media at datacatalyst dot org or contact at datacatalyst dot org

More Insights

This E-Commerce Marketplace is Led By Women Entrepreneurs, For Women Entrepreneurs: Q&A with WMarketplace’s Co-Founder and CEO, Kate Isler

During Women’s History Month, we hosted a Q&A with Kate Isler, Co-Founder & CEO of WMarketplace, to learn more about WMarketplace and Isler’s work.

By Data Catalyst Institute

New Research Shows AI Tools Are Nearly Ubiquitous Among E-Commerce Professionals

Businesses have already started to experiment with and implement new AI technologies. The idea of AI integration for business is no longer a looming possibility–it is a reality.

By Matias Hernandez

< Back