August 17, 2023

New Research: 96% of Small App Publishers Earn Revenue Directly from Apps

By Data Catalyst Institute

Washington, DC (August 17, 2023): A new Data Catalyst Institute research report quantifies the value that apps and app stores provide small app publishers (SAPs).

Key findings of the report include:

  • 96% of SAPs earn revenue directly via apps, and of those that do, 92% pay fees to app stores based on that revenue.
  • 93% of SAPs with apps on both Google and Apple stores – the two most popular – say that the stores provide value equal to or greater than the investment their business makes in it.
  • SAP leaders estimate that apps and app stores are responsible for an average of 47% of their total business growth over the last two years, and 86% of SAP leaders report they plan to invest even more in their apps next year.

Read the full report here.
Inquiries: media at datacatalyst dot org or contact at datacatalyst dot org

More Insights

From User Exploitation to Data Coops: The Never-Ending Battle for Control of Users and the Online, and Offline, Experience

Digital technology is finally able to give control of the Internet to the users and workers. However, history suggests user/worker-controlled networks will lose to the centralized server-spoke model of the Silicon-Valley data brokers.

By Jonathan Askin

GenAI Adoption in the Global South Comes with Lessons for Leaders in the Global North

As AI adoption accelerates globally, the Global South offers key insights for the Global North. Workers there embrace GenAI and other emerging tech more readily, revealing practical, adaptable strategies that Northern workers and leaders could emulate.

By Lilly Gillespie