February 15, 2023

Instacart Business Will Be a Curated Online Marketplace For Small Businesses

By Mark Drapeau

Tech news site The Information is reporting that popular delivery company Instacart is planning to launch a version of its site tailored to small businesses. This “Instacart Business” offering would display a “curated selection of items such as office supplies, cleaning products and snacks,” the person said according to The Information. Such a launch would also increase competition in the online marketplace space for small business retailers, where platforms such as Amazon.com, Etsy, eBay, and Walmart+ are already quite popular, as found in DCI’s own “Super Selling” research on small- and medium-sized business (SMB) sales methods, and our follow up work on how rural SMBs sell. Instacart has not set a launch date yet and the company is still finalizing parts of the product, according to The Information.

Dr. Mark Drapeau is the Editor in Chief of the Data Catalyst Institute.

More Insights

A Digital Safety Net “Catches” Maui-based Small Businesses Affected by Wildfires

Maui-based small businesses take digital tools to communicate with their customers, continue making sales, and rally support for their community in the wake of tragic wildfires.

By Hitha Herzog

Acquisitions, Neo-Brandeisian Antitrust, and Harming Innovation: The Unusual, Experimental Case of Meta, Within, and the FTC

A partisan move by FTC Commissioners seeks to block Meta from acquiring a small VR company. This move upends decades of antitrust standards and likely causes more harm than good.

By Liad Wagman
< Back