April 14, 2023

DCI Editor-In-Chief Joins Future Commerce Podcast, Episode 299 – “Leveling the Playing Field for U.S. Small Businesses”

By Data Catalyst Institute

Washington, DC (April 14, 2023): Released today is Episode 299 – “Leveling the Playing Field for U.S. Small Businesses” – of Future Commerce’s podcast, featuring DCI Editor-In-Chief Mark Drapeau. The Future Commerce podcast explores the far-reaching effects of consumerism, capitalism, modernity, and their expressions in direct-to-consumer (DTC), retail, marketplaces, and beyond. 

During the episode, Drapeau shares insights from DCI’s latest report, Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses. “Across all small-medium sized businesses, about 67% of the overall ad budget is digital and that includes social media, video search, and other kinds of digital advertising,” said Drapeau. 

To listen to the episode, click here.

Inquiries: media at datacatalyst dot org or contact at datacatalyst dot org

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