Misfire: How the Digital Markets Act Will Unwittingly Hurt European Small Businesses
Digital business transformation has been underway for more than a decade. However, it became an urgent matter during the COVID-19 pandemic when many restaurants, retail stores, and offices were forced to shut down or severely reduce operations. Research conducted during the crisis has documented digital tools’ positive impact on European small businesses’ ability to survive COVID-19, as aggressive digital adoption led to 60% more revenue, 40% improved customer retention and 300% more hiring by small businesses.
Against this backdrop, as small businesses adopt and benefit from digital technologies (platforms, services, and tools), the European Commission is considering the Digital Markets Act (DMA). The DMA is a legislative proposal intended to promote opportunities for new digital companies and services that presumably would benefit SMEs by delivering creative innovation and price competition. But there is an undercurrent of unacknowledged risk and concern that as the DMA inhibits the growth or reduces the size and scale of digital incumbents that are so valuable to SMEs, there won’t be any substitute companies or services that serve SMEs as well.
To consider the DMA’s impact on small businesses, DCI convened a panel of experts with deep understandings of the European economy, small businesses, technology and innovation, and public policy. We asked a series of critical questions about the DMA’s goals, its intended and potentially unintended consequences, and how these could affect small businesses – in particular, digitally-empowered small businesses that survived the pandemic and are looking optimistically (but warily) toward a stronger future.