Digitally Driven/2021: U.S. Small Businesses Find a Digital Safety Net for Adaptation, Resilience, and Innovation During COVID-19

April 2021

The Data Catalyst Institute provided research support for this report published by the Connected Commerce Council.

The “Digital Safety Net” has proven vital to American small- and medium-sized businesses (SMBs) during COVID-19. This report captures how affordable and accessible digital tools have enabled millions of small businesses to survive and recover from the economic impact of COVID-19. 

As the U.S. economy looks towards a “post-COVID world,” this research report identifies a growing gap between small businesses that are embracing and adopting digital tools at a high rate and those that remain uncertain and less digitally advanced. 

The report provides top-line findings, analysis and insights, and recommendations aimed at policymakers, technology companies, and small business leaders. In sum, better revenue, stronger performance, greater agility and a more positive outlook on the future are all benefits derived by SMBs who are fully engaged with the Digital Safety Net.

Digitally Driven/2021: U.S. Small Businesses Find a Digital Safety Net for Adaptation, Resilience, and Innovation During COVID-19

Connected Commerce Council

April 2021

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