
Importance of Targeted Digital Ads To EU Small Businesses Now and During 2022
January 2022
The Data Catalyst Institute provided research support for this report published by the Connected Commerce Council.
In a survey of 1,380 European small business owners and senior decision makers (“SME leaders”), an overwhelming 93% of respondents said that targeted digital advertising is useful for their business right now. 76% said targeted digital ads are valuable and important, and 34% said they are critical to their business. Perhaps reflecting continuing uncertainty about COVID-19 and in person business, SME leaders project even higher adoption and value of digital targeted ads in 2022, with 94% projecting they will be useful, 79% valuable and important, and 35% critical.

Importance of Targeted Digital Ads To EU Small Businesses Now and During 2022
Connected Commerce Council
January 2022