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# New Research: 96% of Small App Publishers Earn Revenue Directly from Apps
- URL: https://datacatalyst.org/new-research-96-of-small-app-publishers-earn-revenue-directly-from-apps/
- Published: 2023-08-17T18:58:24.000Z
- Updated: 2026-09-23T16:59:51.000Z
- Description: A new Data Catalyst Institute research report quantifies the value that apps and app stores provide small app publishers (SAPs).
- Author: DCI
- Tags: News, app store, apple app store, google play, small app publishers, small business, small business app publishers

**Washington, DC** (August 17, 2023): A new Data Catalyst Institute research report quantifies the value that apps and app stores provide small app publishers (SAPs).

Key findings of the report include:

- 96% of SAPs earn revenue directly via apps, and of those that do, 92% pay fees to app stores based on that revenue.
- 93% of SAPs with apps on both Google and Apple stores – the two most popular – say that the stores provide value equal to or greater than the investment their business makes in it.
- SAP leaders estimate that apps and app stores are responsible for an average of 47% of their total business growth over the last two years, and 86% of SAP leaders report they plan to invest even more in their apps next year.

**Read the full report** [**here**](https://datacatalyst.org/content/files/2026/09/getting-the-download-the-economics-of-small-app-publishers.html)**.** 
***Inquiries:* *media at datacatalyst dot org or contact at datacatalyst dot org***