> ## Content Index
> Fetch the complete content index at: https://datacatalyst.org/llms.txt
> Use this file to discover other available public pages before exploring further.

# Instacart Business Will Be a Curated Online Marketplace For Small Businesses
- URL: https://datacatalyst.org/instacart-business-will-be-a-curated-online-marketplace-for-small-businesses/
- Published: 2023-02-15T09:00:00.000Z
- Updated: 2026-09-23T17:00:00.000Z
- Description: Popular delivery company Instacart is reportedly planning to launch a version of its site tailored to small businesses, increasing competition amongst 3rd-party online marketplaces.
- Author: Mark Drapeau
- Tags: Insights, Research Archive, economics, marketplaces, platforms, small business

Tech news site [The Information is ](https://www.theinformation.com/articles/instacart-plans-small-business-service-taking-aim-at-amazon-and-walmart?rc=yuwkee&ref=datacatalyst.org)[reporting](https://www.theinformation.com/articles/instacart-plans-small-business-service-taking-aim-at-amazon-and-walmart?rc=yuwkee&ref=datacatalyst.org) that popular delivery company Instacart is planning to launch a version of its site tailored to small businesses. This "Instacart Business" offering would display a "curated selection of items such as office supplies, cleaning products and snacks," the person said according to The Information. Such a launch would also increase competition in the online marketplace space for small business retailers, where platforms such as Amazon.com, Etsy, eBay, and Walmart+ are already quite popular, as found in DCI's own "[Super Selling](https://datacatalyst.org/content/files/2026/09/super-selling-how-contemporary-small-businesses-reach-customers-and-sell-products.html)" research on small- and medium-sized business (SMB) sales methods, and our follow up work on [how rural SMBs sell](https://datacatalyst.org/content/files/2026/09/super-selling-exploring-the-diversification-and-potential-of-rural-small-business-retail-sales.html). Instacart has not set a launch date yet and the company is still finalizing parts of the product, according to The Information.

*Dr. Mark Drapeau is the Editor in Chief of the Data Catalyst Institute.*